Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised)
Today 71 People Bought
This Product Ships Same Day!
You Have 30 Days Return and Exchange Right
Guarantee Safe Checkout
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised)
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans--untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Our refund and return policy lasts 14 days. You can request an unconditional return or exchange for 14 days from the delivery date of your order. (For your return and exchange requests, please use the form at the bottom of the page to get a faster response.)
To be eligible for a return, your item must be unused and in the same condition you received it. It must also be in the original packaging.
Various types of goods are exempt from return. Perishable products such as food, flowers, newspapers, magazines cannot be returned. In addition, special or sanitary products, hazardous substances or flammable liquids or gases such as Water Bottles, Food Bowls, Direct Food Contact Products, and if you have used the product, unfortunately, it cannot be included in the warranty. Such products cannot be returned and cannot be resold if they are used in accordance with the consumer rights laws of all countries in terms of hygiene. Therefore, it is useful to make your product checks before using them after purchasing our products such as water bottles. In cases such as defective, faulty, manufacturer's error, you can return the food contact products that you have not used after purchasing them unconditionally within 30 days and request an exchange or a full refund.
- Please use the contact form below for your returns or exchange requests. You can be sure that we will provide you with much faster transactions this way.
There are certain situations where only partial refunds are granted:
- Book with obvious signs of use
- An opened CD, DVD, VHS tape, software, video game, cassette tape or record.
- Any item not in its original condition, damaged or missing parts due to reasons not due to our error.
- Any item returned more than 14 days after delivery
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you if your refund has been approved or denied.
If you are approved, your refund will be processed and a refund will be automatically applied to your credit card or original payment method within a certain number of days.
Late or incomplete refunds
If you haven't received a refund yet, check your bank account again first.
Then contact your credit card company, it may take some time for your refund to officially be posted.
Then contact your bank. There is usually a processing time before a refund is issued.
If you've done all of this and still haven't received your refund, please contact us HERE .
You can still make an exchange for all products you purchase for 14 days. (In the new legal regulation, only if a defective, faulty or other product than your order is delivered, your exchange cargo will be covered by the seller.) If you have changes such as size, color, the cargo fee you send to us will be covered by the consumer. You can access the relevant new legal regulation from Article 11 at https://www.resmigazete.gov.tr/eskiler/2022/08/20220823-2.htm.
jesminda.com and Jesminda stores in other countries. Products you purchase from a different sales point are not included in our 2-year warranty. You should know that Jesminda provides this warranty coverage in-house.
- If the product you purchased is in the class of Water Bowl, Food Bowl, Direct Food Contact Products and you have used the product, unfortunately it cannot be included in the warranty. Such products cannot be returned and cannot be resold if they are used in accordance with the consumer rights laws of all countries in terms of hygiene. Therefore, it is useful to definitely check the products before using them after purchasing our products such as water bowls. In cases such as defective, faulty, manufacturer's error, you can return the food contact products that you have not used after purchasing them within 30 days unconditionally and request an exchange or a full refund.
- Under warranty Bags, lunch boxes, pencil cases, pens, boots, underwear including swimsuits, bikinis, bras, excluding clothing products, shoes, sandals, glasses, sunglasses, erasers, basic stationery products are under full warranty. Our full warranty coverage starts on the date the product you purchase is delivered to you and includes the following.
** If the product you purchased arrives to you defective, faulty or defective, (You must notify us of this situation within 14 days at the most before using the product. If you use the product, unfortunately you may lose this right.)
** You have the right to a one-to-one replacement for all cases that may occur due to reasons not caused by you (tearing, breaking, tearing, contact with water or liquid, burning, washing outside of washing instructions, using food contact products). This right is valid for 2 years in all countries. For example, if you bought a pencil case and the product was broken by you, this will not be covered by the warranty, but if your pencil case was broken due to reasons such as spontaneous wear and tear within 2 years of use, it will be covered by the warranty, but the final decision here is provided by the expert opinion of Jesminda International Stores Return Acceptance Department.
** If the product arrived without any faults but is faulty due to a situation arising from use, we recommend that you first contact the Jesminda team. Generally, a free part replacement or, considering the user's continuity in Jesminda, the Jesminda customer representative can take the initiative to approve your return even if it is out of warranty.
** For example, you bought a product and never used it, but your 14-day legal return period in your country has expired. In this case, you can contact the Jesminda team. We would like you to know that we accept the return of products in their unused packaging for up to 60 days.
Important: We would like to remind you that the warranty coverage is only valid for our DINOSSI BRANDED products. Other branded products that you will purchase are not included in the warranty coverage. These warranty conditions are valid for the products that Jesminda manufactures itself. It is valid for all products where you see Jesminda in each product title and product brand information.
All other branded products are out of warranty, if our users order a different branded product, return and exchange rights vary depending on the country, but do not forget that you can return or exchange all other branded products that are not used within 14 to 30 days in all countries. Moreover, you can do this service with free shipping.
